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Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday이 책이 얼마나 마음에 드셨습니까?
파일의 품질이 어떻습니까?
책의 품질을 평가하시려면 책을 다운로드하시기 바랍니다
다운로드된 파일들의 품질이 어떻습니까?
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
년:
2012
출판사:
Portfolio
언어:
english
페이지:
259
ISBN 10:
159184553X
ISBN 13:
9781591845539
파일:
EPUB, 1.05 MB
개인 태그:
IPFS:
CID , CID Blake2b
english, 2012
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