- Main
- Business & Economics - Management & Leadership
- Ask, Measure, Learn: Using Social Media...
Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
Lutz Finger, Soumitra DuttaYou can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.
Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
1~5분 이내로 파일이 사용자님의 Telegram 계정으로 전송될 것입니다.
주의: 자신의 계정이 Z-Library Telegram 봇과 연결되어 있는지 확인하십시오.
1~5분 이내로 파일이 사용자님의 Kindle 기기로 전송될 것입니다.
비고: Kindle로 보내시는 책은 모두 확인해 보실 필요가 있습니다. 메일함에 Amazon Kindle Support로부터 확인 메일이 도착했는지 메일함을 점검해 보시기 바랍니다.