Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Jan-Benedict Steenkamp
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US.
Retail Disruptors
explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers.
Retail Disruptors
is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting,
Retail Disruptors
is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Retail Disruptors
explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers.
Retail Disruptors
is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting,
Retail Disruptors
is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
년:
2018
출판사:
Kogan Page
언어:
english
페이지:
264
ISBN 10:
0749483482
ISBN 13:
9780749483487
ISBN:
2018037577
파일:
PDF, 2.11 MB
IPFS:
,
english, 2018
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