Words that Sell

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Words that Sell

Words that Sell

Richard Bayan

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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers—by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition

Cross-referencing of categories to jump-start creative thinking

A crash course in basic copywriting techniques

Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into...

카테고리:

Business & Economics - Sales & Marketing

년:

2006

출판사:

McGraw-Hill Education

언어: