The Fundamentals of Business-to-Business Sales & Marketing
John Coe
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
년:
2003
판:
1
출판사:
McGraw-Hill
언어:
english
페이지:
258
ISBN 10:
0071435816
ISBN 13:
9780071435819
파일:
PDF, 1.09 MB
IPFS:
,
english, 2003
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